It’s that time of year again!  2017 marks the 10th anniversary of the iPhone and as such, we’re expecting an brand-new smartphone: iPhone 8 and/or iPhone X.  Rumours of what we should expect are especially easy to come by this year.  We’re expecting a bezel-free display, no home button, facial recognition to unlock and more.  We’re also expecting a new Apple Watch, new AirPods, and a 4k Apple TV

/READ MORE //  The iPhone 8 Will Have Lightning Connectors With USB-C Fast Charging

We don’t really know all the details, how the rumours iPhone X is different, or what other goodies Apple might have ready, until Tim Cook and company take to the stage.  It’s a special event, the first being held at Apple’s new Steve Jobs Theatre and will also allow the public their first look at the almost-ready Apple Park headquarters.

Obviously, we’ll be blogging the whole thing! Follow along as we provide instant updates and first impressions of Apple’s latest lineup of iPhones.

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And we’re Live

Welcome to our live blog

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We starting with a video, narrated by Steve Jobs, welcoming us to the new Steve Jobs Theatre

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A somber Tim Cook is here

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There’s not a day that goes by that we don’t think about him.” –
on Steve Jobs

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Cook is getting very emotional. I sometimes forget how close they were

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Now Cook is going to talk about Hurricans Harvey and Irma

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Cook is taking some time to talk about the New Apple Campus

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Powered by 100% renewable energy

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The Welcome Centre will feature an Augement/Virtual reality showcase and a brand new retail store

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Angela is here to bring us some Retail stats

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She’s basically selling the Apple Store experience. Photo lessons, Genius Bar, Coding classes etc

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Actually, I wasn’t aware Apple offered so many services

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“Today At Apple” is a bunch of new artsy stuff you can go to Apple and learn all kinds of things – for a fee maybe? no price listed, maybe it’s free

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A bunch of new stores are coming, including this one at Carnegie Melon in Washington

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And a new store in Chicago

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And right to it: The Apple Watch 3.

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Apple Watch growth is 50% Year over Year

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Apple Watch is now #1 watch in the world – not in wearables, but all watches. 2nd place is Rolex

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and now a little video

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Apple is launching a heart study

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WatchOS 4 is coming September 19th

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And we have a new Apple Watch – Series3. And it finally has cellular built in

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No phone needed, just your watch. anywhere

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a new music app, streaming all the songs from Apple Music.

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Siri can now speak on the watch, and the new watch uses the same phone number as your iPhone

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They’ve stuck an LTE antenna, electronic sim card and more and the new watch is no bigger than the series 2

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Order September 15, and Deliver on September 22

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And next up Apple TV. Cook pauses, no applause

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And 4k is here, and Cook acts like it’s the next big thing. It’s really about time this happened.

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Apple TV supports 4k, DolbyVision and HDR

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and now we’re watching Spider Man. Seriously

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All iTunes movies are now 4K/HDR at the same price. All previous movies you’ve bought will be updated for free

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Apple TV is coming to a bunch of new countries, with local content and live sports

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and live news is also coming

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Well, they’re showing off an exclusive game for Apple called Sky. It looks pretty swell, don’t know how much i want to play using an Apple Remote thou

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Next up: iPhone (s)

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“huge News”

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looks remarkably the same as the 7

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Looks like no edge to edge display. I see loads of bezel

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the new processor does have 6 cores, which is nuts

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Well, the new camera is better, but this is nothing particularly new. Theres a new lighting feature, slow mo video is now in 1080 and 240 frames per second

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And then he said AR

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Well, they showed off a game, and it was very cool. But this isn’t a heaset, they are augmented Apps

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and now let’s talk about wireless – if this is wireless charging its about darn time

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yup, new iPhones have wireless charging

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iPhone 8 starts at 699 and the iPhone 8plus starts at 799

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And it’s the iPhone X and its finally bezel free

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Tim Cook called it the iPhone 10, not X

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easy unlock using FaceID, button push for Siri, swipe up for home

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FaceId uses cameras built into that black notch cut out of the screen, which is an ugly addition. potential dealbeaker

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you can track faces, for use in animojis – animated emojis and snapchat.

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And we’re back to talking up the Camera, which we’ve spent an inordinate amount of time doing. A lot of this is catch up to the Galaxy S8

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and still waiting on the rumoured 1k price tag

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yup, $1000 to start. they keep calling it the future, but its realistically a catch-up to what everyone else is doing

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The Apple watch has Cellular – catch up to Moto and Android Gear.

Apple TV has 4k, long overdue to catch up with Roku and others.

Iphone 8 with wireless charging – years too late.

and the iPhone 10 with an all screen OLED display, finally meeting up to Samsung S8.

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So thats the end, join us on the blog as we break down each story individually, and hunt down the best tech stories, tricks and products to help you livethefuture