As previously announced, Facebook today opened its Instant Articles format to all developers. With Instant Articles, publishers can use Facebook’s platform to offer readers a fast-loading, responsive, and beautiful version of posts, while still offering limited amounts of ads – publishers can opt to user Facebook’s Audience Network for revenue.
Until today, Instant Articles were only available to nine big name publishers.
Similar to Google’s AMP, Instant Articles are basically HTML5 versions of articles with a couple of tags. Publishers can add text, images, audio captions, interactive maps, video and more.
“Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them…Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.”
Publishers of any size will be able to publish native ads inside of Instant Articles, and visually distinguish them, by using different style options or adding sponsor logos.