NAIAS2016: Is Acura’s Precision Concept A Big Design Win Or A Misfire?

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Now that the dust from the Detroit Auto Show has settled, and our hangovers have subsided at least a little bit, we can step back an examine what we learned from the show. And I’m a bit surprised the Acura Precision Concept didn’t get more traction in the car world.Maybe it’s because it’s very clearly a concept and a design study, not a production model like the Lexus LC 500. Maybe it got overshadowed by big surprises like the Buick Avista or even the Honda Ridgeline. I don’t know.

READ MORE // How Lexus Killed Boring With The Mind-Blowing V8 LC 500 Coupe

Journalists, industry types and bystanders on the show floor seemed to stare at it for a moment, say “hmm, neat,” and move on to something else. (I also heard “it looks like a Mazda” more than a few times.)

NAIAS 2016: Acura's Precision Concept
Acura’s Precision Concept

I dig this thing. I’m not blown away by it, but I am largely a fan of the design.

First, if this is indeed an indicator of future Acuras, it means Honda’s luxury brand is finally ditching that absurd and much-hated beak shield grille. That’s a good thing. It’s gotten to the point where that grille looks entirely shoehorned onto every sedan and CUV in the lineup. This angular, almost heart-shaped V-grille with the Acura logo in the center is far more tasteful.

NAIAS 2016: Acura's Precision Concept

Moving past the grille, I like the long hood, the low roofline, and the wide rear haunches. I’m also a fan of how the rear end tapers off at the trunkline. It’s all very sculpted, very sleek. Obviously, we’re unlikely to see a production Acura that looks exactly like this (unless Acura pulls a fast one on us) but

I’d love to see future Acura sedans keep that tapered shape, kind of like the Audi A7.

I think it’s a win. What do you say?

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4 COMMENTS

  1. […] 2016 marks the 130th anniversary of the invention of the automobile and now Mercedes-AMG is set to commemorate the milestone with a special edition S63 4MATIC Cabriolet. Unveiled today at the 2016 North American International Auto Show in Detroit, the special 130 Edition of the vehicle comes in an exclusive “Alubeam Silver” make-up with a bold bordeaux-colored roof and matte black 20-inch alloy wheels. […]

  2. […] 2016 marks the 130th anniversary of the invention of the automobile and now Mercedes-AMG is set to commemorate the milestone with a special edition S63 4MATIC Cabriolet. Unveiled today at the 2016 North American International Auto Show in Detroit, the special 130 Edition of the vehicle comes in an exclusive “Alubeam Silver” make-up with a bold bordeaux-colored roof and matte black 20-inch alloy wheels. […]

  3. […] 2016 marks the 130th anniversary of the invention of the automobile and now Mercedes-AMG is set to commemorate the milestone with a special edition S63 4MATIC Cabriolet. Unveiled today at the 2016 North American International Auto Show in Detroit, the special 130 Edition of the vehicle comes in an exclusive “Alubeam Silver” make-up with a bold bordeaux-colored roof and matte black 20-inch alloy wheels. […]

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